Branding Package

What is included in a branding package

Logo Design (Primary and Variations):

• Primary logo (€500–€1,500 value).
• Secondary logo variations (e.g., monochrome, simplified version for small sizes, or stacked vs. horizontal layouts).
• Submarks or icons (e.g., a standalone emblem or initials for social media avatars).
• Deliverables: SVG, PDF, PNG, JPEG, and other formats as needed.

Color Palette:

• 3–4 brand colors (primary, secondary, accent) with hex codes, RGB, CMYK, and Pantone values for digital and print use.
• Guidance on color usage (e.g., which colors for backgrounds, text, or accents).

Typography System:

• 1–3 fonts for the brand (e.g., heading, body, accent fonts).
• Specify free or licensed fonts (e.g., Google Fonts or Adobe Fonts) and licensing guidance if needed.
• Font hierarchy (e.g., H1, H2, body text) for consistency in print and digital.

Brand Style Guide:

• A concise document outlining:
  • Logo usage rules (e.g., minimum size, clear space, do’s and don’ts).
  • Color palette and codes.
  • Typography guidelines.
  • Examples of correct vs. incorrect usage.
• Deliverable: PDF format, optionally designed as a branded document.

Business Card Design (Extra):

• Custom design for business cards (front and back).
• Deliverables: Print-ready files (PDF, AI, or EPS) with bleed and crop marks.

Social Media Kit (Extra):

• Profile and cover images for 2–3 platforms (e.g., Instagram, LinkedIn, Twitter/X).
• 3–5 branded post templates (e.g., for Canva or Photoshop) for consistent social media content.
• Deliverables: PNG, JPEG, or editable PSD/Canva files.

Letterhead and Email Signature (Extra):

• Branded letterhead design (for print or digital use, e.g., Word or PDF).
• Email signature design with logo, colors, and contact details (HTML or image-based).

Brand Pattern or Graphics (Extra):

• A custom pattern, texture, or set of icons (e.g., 5–10 simple icons) for use in marketing materials.
• Deliverables: SVG, PNG, or AI files.

Packaging or Label Design (Extra)

Process and Deliverables

Process:

• Discovery Phase: Client consultation (1–2 hours) to understand your business, target audience, and vision.
• Mood Board: A visual mood board to align on style (e.g., modern, minimalist, vintage).
• Concept Development: 2–3 initial logo concepts and 1–2 branding directions (color/typography).
• Revisions: 2–3 rounds of revisions for the logo and 1–2 for other elements.
• Finalization: Deliver all files and the brand style guide.

Deliverables:

• Logo files (SVG, PDF, PNG, JPEG, etc.).
• Brand style guide (PDF).
• Color palette and typography files (e.g., a cheat sheet with codes).
• Additional assets (e.g., business cards, social media kit) in appropriate formats.
• On request: Mockups showing the brand in use (e.g., logo on a website, business card in hand).

Let’s get the project rolling – describe your project and what you need from me, I’ll get back to you, check your inbox/spam for responses.